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MARKETING EXECUTIVE

Cardiff City Centre

Job Reference ST6859
Location Cardiff
Salary / Hourly Rate DOE
Sector Marketing
Job Type Permanent
Details Full Time
Date Posted 3 Oct 2019

Job Description

Marketing Executive
Cardiff City Centre
Permanent, Full Time
Competitive Salary + benefits package

Benefits:
Performance-related bonus in the form of equity share options
25 days annual leave
Option of flexible working once you’ve completed on-boarding and probation
Company pension
High quality mentoring
Modern and vibrant office environment with a casual dress code, free tea & coffee, table tennis, PlayStation and gym.

Our client is a FinTech start-up with ambitions to become a market leader in their field. Their unique product leverages new banking laws being implemented across Europe in 2020, allowing new payment platforms to compete with the larger payment giants. Their vision is to connect merchants and consumers online, creating a new payment infrastructure that will compete with the likes of Visa and MasterCard.

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St David Recruitment Services is an Employment Agency providing work-finding services to our clients, candidates and work-seekers. Our Company must process personal data so that we can provide these services and in doing so, the Company acts as a Data Controller.
As a candidate, you may provide personal details to our Company directly in CV form or via our website. Alternatively, we may collect them from another source such as a third party jobs board. As a business, we must have a legal basis for processing personal data and in turn providing work-finding services. In the event that you are a candidate who has formally registered with St David Recruitment Services, please be advised that personal data is processed on the legal basis of ‘Contractual Obligation;’ the processing is necessary for the performance of a contract. In all other instances, where we receive personal data via direct or indirect means, either supplied by yourself or obtained via a public forum, we process data on the basis of ‘Legitimate Interest;’ processing is necessary for the purposes of our legitimate interest to provide work-finding services.
St David Recruitment Services will only share personal data with clients who have authorised us to source prospective candidates for permanent or temporary employment. Specific company names will be disclosed in advance of any data being shared.
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The first part of their vision is to innovate within the hospitality market, creating a digital connection between merchants and consumers (cafes, restaurants, bars, pubs, clubs etc). Their app will enable customers to access venue promotions and order food, drinks or tickets, for collection or table delivery, with payment made via their own banking integrations.

Their vision for the future is to expand this platform across all industry sectors, speeding up payment systems and enabling real-world assets to be traded between consumers and businesses.

With a unique opportunity to join this ambitious company during its infancy, we are looking for people who are entrepreneurial, hands-on and motivated by the exciting opportunities offered by this quickly growing FinTech start-up. They are seeking candidates who share their ambition and have the drive to grow and develop alongside them, getting ready to step up to the next challenge as their company grows.

Role:
•Reporting directly to the CEO you’ll focus on outbound marketing to promote the product and brand to hospitality venues, corporate accounts and investors.
•You will assist in the preparation of a Marketing Plan and lead it’s execution, working closely with the Business Development Manager, Graphic Designer and team.
•You will ensure the marketing efforts serve to achieve business goals, identifying and executing improvements for processes, content, and lead generation.
•You will contribute to existing marketing programs while assisting with the development and execution of new initiatives aligned with the company’s goals.
•You will undertake a wide range of marketing functions including communications, content, face to face promotion, advertising, branding, digital marketing, and social media.
•You will prepare marketing activity reports and metrics for measuring program success and provide market research, forecasts, competitive analyses, campaign results, and consumer trends.

Responsibilities:
•Develop a deep and comprehensive understanding of the product so that you are able to market and promote the brand, company, and product to prospective and existing customers through digital, social and traditional channels.
•Contribute to the definition and ownership of the marketing strategy, including the value proposition, target audience, and competitive landscape.
•Undertake research and analysis to understand our customers and their needs, defining market segments and designing suitable campaigns within our chosen markets.
•Develop positioning and messaging for key products & features, owning the marketing plan, driving demand, adoption, and satisfaction with the products.
•Collaborate closely with the team to define and build effective launch strategies and plans, ensuring that the understanding of customer needs, messaging and tone of voice is consistent across all channels.
•Create compelling creative assets and communications to promote the product to customers.
•Support the creation, maintenance, and development of internal tools including an assets database, tracking capability, contact directory, and market/competitor/ consumer analysis.
•Develop further knowledge and education through workshops, research, and seminars and share best practices marketing ideas and tactics with the team.
•Undertake other reasonable tasks to support the smooth running of our business.

Person Specification:
•You will love hospitality, technology, and mobile applications and be passionate about using this product to transform the hospitality experience for venue owners and their customers.
•You will hold a marketing related degree, have previous marketing experience (permanent or internship) and ideally will have experience in the hospitality industry.
•You will be creative and determined, thrive in a fast-moving entrepreneurial environment with the resilience to perform well under pressure against ambitious deadlines.
•You’ll be an organised multitasker able to handle many diverse projects at once and meet tight deadlines.
•You’ll have a good level of skill using Outlook, Word, Excel, and PowerPoint (or equivalent) to plan, manage and report on your work.

In return, you’ll be working closely with the CEO, Director of Operations and senior team. You’ll be given the support you need, but will have the freedom and responsibility to shape your future direction and success. Our client shares their office space with other like-minded companies, creating a real entrepreneurial buzz and the perfect environment in which to innovate and succeed.

Interview Process:
•We welcome CV’s in the first instance, though always encourage candidates to follow up with a telephone call on their own initiative.
•Selected candidates will be invited to an initial interview in branch or offered a Telephone / Skype interview to discuss the opportunity at length.
•For candidates who are shortlisted by our client, they will then be invited to a formalised 30-minute interview (face to face or remote – FaceTime/Skype).
•Following interview, shortlisted candidates will then be invited to make a presentation, themed around the challenge and the role